PARTNERING WITH FOOD & BEVERAGE BRANDS SINCE 2005
With over 19 years executing integrated strategies across Asia, TBA possesses in-depth capabilities to empower food and beverage brands to thrive anywhere.
TRUSTED BY PREMIUM FOOD & BEVERAGE BRANDS
OUR PRODUCTS & SERVICESCONTACT US
BRAND STRATEGY & LOCALISATION
We develop optimised regional positioning and offerings for international food and beverage brands through tailored strategic consulting. Our team executes end-to-end brand localisation, from research to implementation.
MARKETING & ACTIVATIONS
Integrated online and offline marketing campaigns come to life through our data-driven strategies flawlessly executed by unparalleled local expertise. We deliver meaningful connections and measurable outcomes.
Meticulous planning and execution of engaging brand experiences including tastings, trade shows, and PR events are our specialty. We authentically present brands while exceeding both partner and participant expectations.
PROBLEM SOLVING & IMPLEMENTATION
Our hands-on, pragmatic approach addresses any regional challenges brands face from product adoption to logistics. We uncover growth obstacles and deliver tailored, actionable solutions that drive results.
“The TBA team are creative thinkers and well networked, qualities instrumental in helping us develop the China market. TBA does not shy away from the hard stuff. Instead, they have supported our vision throughout our working partnership.”
“The TBA team is high energy and extremely creative. I very much enjoyed working with them to develop and launch our refreshed Wild Legend brand in China. It went extremely well and TBA was a key part of that.”
“Great local insights into execution. Working with TBA we were able to develop promotions that achieved very high levels of relevance and success in key China markets. They were also a great partner for us in design and packaging innovation.”
“I worked with TBA on IHG projects in Greater China. TBA always does an outstanding job executing events/promotions with great client reaction. Their attention to detail makes the difference. I highly recommend TBA as a business partner.”
“TBA is a passionate promoter of NZ Food and Beverage, working with public/private clients. They have vast networks in food service and find pragmatic ways for Kiwi companies to win by leveraging digital platforms post-COVID.”
“Rarely worked alongside a team with such energy and drive as TBA. Their knowledge and expertise were very valuable in developing our Asia go-to-market strategy. Facing hurdles they remain relentless in their drive to succeed and deliver.”
“It was a pleasure working with TBA. Their hard work, leadership and great understanding of sales & marketing in China was critical to executing our plans. They are a talented, creative team that delivers great results.”
“TBA provided key strategic support enabling successful China launch through retail partnerships. We benefited immensely from their China-centric branding strategy, professional execution, and strong channel network that amplified exposure.”
“We engaged TBA/ChefCo to develop content and recipes launching our Tatua creams in China. The TBA team nailed the brief with awesome stuff. They understand nuances of building consumer propositions in China.”
Over the years, we've developed products and services beyond marketing, based on client needs and market gaps identified, including:
OUR LATEST UPDATESBROWSE ALL
CREATING BRAND AWARENESS FOR THE NEW ZEALAND DEER INDUSTRY IN CHINA
TBA has been actively spearheading promotions to increase premium venison and velvet awareness amongst chefs and consumers.