NEWS & BLOG

TURNING UP THE HEAT: AHI BRINGS KIWI HOSPITALITY TO SHANGHAI'S WATERFRONT

TBA produces Ahi Shanghai, a November pop-up bringing acclaimed New Zealand chef Ben Bayly's award-winning restaurant to W Shanghai - The Bund, featuring fire-driven cuisine, New Zealand interior design by Hannah Churchill, and "The Bach Shanghai" bar experience as part of the Ends of the Earth culinary exchange series.

TOPICS

TURNING UP THE HEAT: AHI BRINGS KIWI HOSPITALITY TO SHANGHAI'S WATERFRONT

TBA produces Ahi Shanghai, a November pop-up bringing acclaimed New Zealand chef Ben Bayly's award-winning restaurant to W Shanghai - The Bund, featuring fire-driven cuisine, New Zealand interior design by Hannah Churchill, and "The Bach Shanghai" bar experience as part of the Ends of the Earth culinary exchange series.

TEAM BUILDING: TBA Team Marks Mid-Year with Kayaking and BBQ Adventure

TBA organised a mid-year team offsite featuring kayaking and barbecue activities to welcome summer and foster team building with new 2025 hires, creating meaningful connections outside the office environment.

NEW CLIENT: TBA WELCOMES PREMIUM PEAR BRAND, PIQA

TBA announces a new partnership with PIQA (developed by Prevar) an innovative, premium pear brand entering the Chinese market.

NEW HIRE: WELCOME JENNA WU

TBA welcomes new Senior Key Account Manager, to the team!

NEW HIRE: WELCOME MINA ZHANG

TBA welcomes new Project Manager, Mina Zhang, to the team!

TOP 10 INSIGHTS FROM ASIA FRUIT LOGISTICA 2024

TBA shares top 10 insights from AFL 2024, highlighting the importance of ESG practices, performance marketing, B2B partnerships, and strategic event planning in the fruit industry. The team emphasises the continued growth opportunities in the Asian market despite challenges.

TBA LEADS ESG INNOVATION WITH GOOD TRASH INITIATIVE AT ASIA FRUIT LOGISTICA 2024

At AFL 2024, TBA introduced their Good Trash initiative, showcasing innovative ESG practices in the fruit industry. The initiative features repurposed plastic vests and collaborations on sustainable product development, garnering significant interest from industry partners.

PROMOTION: TBA PROMOTES JANCIE ZHAN TO SENIOR KEY ACCOUNT MANAGER

TBA announces the promotion of Jancie Zhan to Senior Key Account Manager, recognising her exceptional achievements in launching and expanding the Taste Pure Nature range in China, organising the Ends of the Earth trip, and leading project managers to deliver client objectives.

NEW CLIENT: TBA PARTNERS WITH LOBSTER EXPORTERS OF NEW ZEALAND (LENZ)

TBA announces partnership with LENZ to develop a lobster brand for the Chinese market, leveraging TBA's expertise in brand building and understanding of the Chinese F&B industry.

LAUNCHING BOBAN BILLBOARD CAMPAIGN

TBA developed the new BoBan brand identity including rollout of branded billboards now displayed across high-traffic Shenyang wholesale hubs - directly exhibiting the new logo to key business decision-makers.

NEW HIRE: WELCOME LUCY LIU

Say hello to our new Project Manager, Lucy Liu!

CREATING BRAND AWARENESS FOR THE NEW ZEALAND DEER INDUSTRY IN CHINA

TBA has been actively spearheading promotions to increase premium venison and velvet awareness amongst chefs and consumers.

KICKING OFF OZBLU'S 2023/2024 MARKETING CAMPAIGN WITH A BANG

TBA orchestrates a tailored tasting initiative for OZblu blueberries, driving engagement through delighting consumer palates.

NEW CLIENT: LEADING FRUIT SUPPLIER VERFRUT

TBA commences partnership with Verfrut, a top Chilean fruit supplier, to spearhead marketing and promotions in China.

TBA LEADS ESG INNOVATION WITH GOOD TRASH INITIATIVE AT ASIA FRUIT LOGISTICA 2024

At AFL 2024, TBA introduced their Good Trash initiative, showcasing innovative ESG practices in the fruit industry. The initiative features repurposed plastic vests and collaborations on sustainable product development, garnering significant interest from industry partners.

LAUNCHING BOBAN BILLBOARD CAMPAIGN

TBA developed the new BoBan brand identity including rollout of branded billboards now displayed across high-traffic Shenyang wholesale hubs - directly exhibiting the new logo to key business decision-makers.

CREATING BRAND AWARENESS FOR THE NEW ZEALAND DEER INDUSTRY IN CHINA

TBA has been actively spearheading promotions to increase premium venison and velvet awareness amongst chefs and consumers.

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TURNING UP THE HEAT: AHI BRINGS KIWI HOSPITALITY TO SHANGHAI'S WATERFRONT

TBA produces Ahi Shanghai, a November pop-up bringing acclaimed New Zealand chef Ben Bayly's award-winning restaurant to W Shanghai - The Bund, featuring fire-driven cuisine, New Zealand interior design by Hannah Churchill, and "The Bach Shanghai" bar experience as part of the Ends of the Earth culinary exchange series.

TOP 10 INSIGHTS FROM ASIA FRUIT LOGISTICA 2024

TBA shares top 10 insights from AFL 2024, highlighting the importance of ESG practices, performance marketing, B2B partnerships, and strategic event planning in the fruit industry. The team emphasises the continued growth opportunities in the Asian market despite challenges.

NEW CLIENT: TBA WELCOMES PREMIUM PEAR BRAND, PIQA

TBA announces a new partnership with PIQA (developed by Prevar) an innovative, premium pear brand entering the Chinese market.

NEW CLIENT: TBA PARTNERS WITH LOBSTER EXPORTERS OF NEW ZEALAND (LENZ)

TBA announces partnership with LENZ to develop a lobster brand for the Chinese market, leveraging TBA's expertise in brand building and understanding of the Chinese F&B industry.

NEW CLIENT: LEADING FRUIT SUPPLIER VERFRUT

TBA commences partnership with Verfrut, a top Chilean fruit supplier, to spearhead marketing and promotions in China.

KICKING OFF OZBLU'S 2023/2024 MARKETING CAMPAIGN WITH A BANG

TBA orchestrates a tailored tasting initiative for OZblu blueberries, driving engagement through delighting consumer palates.

No items found.