NEWS & BLOG

PROMOTION: TBA PROMOTES JANCIE ZHAN TO SENIOR KEY ACCOUNT MANAGER

TBA announces the promotion of Jancie Zhan to Senior Key Account Manager, recognising her exceptional achievements in launching and expanding the Taste Pure Nature range in China, organising the Ends of the Earth trip, and leading project managers to deliver client objectives.
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PROMOTION: TBA PROMOTES JANCIE ZHAN TO SENIOR KEY ACCOUNT MANAGER
TBA announces the promotion of Jancie Zhan to Senior Key Account Manager, recognising her exceptional achievements in launching and expanding the Taste Pure Nature range in China, organising the Ends of the Earth trip, and leading project managers to deliver client objectives.
NEW CLIENT
NEW CLIENT: TBA PARTNERS WITH LOBSTER EXPORTERS OF NEW ZEALAND (LENZ)
TBA announces partnership with LENZ to develop a lobster brand for the Chinese market, leveraging TBA's expertise in brand building and understanding of the Chinese F&B industry.
MARKETING
LAUNCHING BOBAN BILLBOARD CAMPAIGN
TBA developed the new BoBan brand identity including rollout of branded billboards now displayed across high-traffic Shenyang wholesale hubs - directly exhibiting the new logo to key business decision-makers.
NEW HIRE
NEW HIRE: WELCOME LUCY LIU
Say hello to our new Project Manager, Lucy Liu!
MARKETING
CREATING BRAND AWARENESS FOR THE NEW ZEALAND DEER INDUSTRY IN CHINA
TBA has been actively spearheading promotions to increase premium venison and velvet awareness amongst chefs and consumers.
IN-STORE
KICKING OFF OZBLU'S 2023/2024 MARKETING CAMPAIGN WITH A BANG
TBA orchestrates a tailored tasting initiative for OZblu blueberries, driving engagement through delighting consumer palates.
NEW CLIENT
NEW CLIENT: LEADING FRUIT SUPPLIER VERFRUT
TBA commences partnership with Verfrut, a top Chilean fruit supplier, to spearhead marketing and promotions in China.
MARKETING
LAUNCHING BOBAN BILLBOARD CAMPAIGN
TBA developed the new BoBan brand identity including rollout of branded billboards now displayed across high-traffic Shenyang wholesale hubs - directly exhibiting the new logo to key business decision-makers.
MARKETING
CREATING BRAND AWARENESS FOR THE NEW ZEALAND DEER INDUSTRY IN CHINA
TBA has been actively spearheading promotions to increase premium venison and velvet awareness amongst chefs and consumers.
No items found.
No items found.
NEW CLIENT
NEW CLIENT: TBA PARTNERS WITH LOBSTER EXPORTERS OF NEW ZEALAND (LENZ)
TBA announces partnership with LENZ to develop a lobster brand for the Chinese market, leveraging TBA's expertise in brand building and understanding of the Chinese F&B industry.
NEW CLIENT
NEW CLIENT: LEADING FRUIT SUPPLIER VERFRUT
TBA commences partnership with Verfrut, a top Chilean fruit supplier, to spearhead marketing and promotions in China.
IN-STORE
KICKING OFF OZBLU'S 2023/2024 MARKETING CAMPAIGN WITH A BANG
TBA orchestrates a tailored tasting initiative for OZblu blueberries, driving engagement through delighting consumer palates.
No items found.
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