TBA developed the new BoBan brand identity including rollout of branded billboards now displayed across high-traffic Shenyang wholesale hubs - directly exhibiting the new logo to key business decision-makers.
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Published on
December 18, 2023

As Copefrut's lead marketing partner, TBA developed the new BoBan (波板) brand platform and visual identity to resonate with Chinese consumers.

We led the strategy and creation of branded assets including the new fruit billboards now displayed across Shenyang's high-traffic Qupai wholesale hub directly exhibiting the new vibrant logo.

Billboard with the new Boban logo

This trade-focused billboard campaign signifies meaningful progress embedding TBA’s custom brand development amongst key business decision-makers ahead of the upcoming cherry 2023-24 season.