KICKING OFF OZBLU'S 2023/2024 MARKETING CAMPAIGN WITH A BANG
TBA orchestrates a tailored tasting initiative for OZblu blueberries, driving engagement through delighting consumer palates.
IN-STORE
1 MIN
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As the lead marketing agency for premium berry brand OZblu, Tribal Brands Asia developed an impactful sampling programme across 29 supermarkets to kickoff their seasonal promotions.
OZblu’s in-store brand representatives provided Chinese consumers a tasting experience focused on the intense sweetness and fruit-forward flavour of their berries harvested at peak freshness.
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These strategic events aligned with Australia’s summer harvest generate awareness and consideration for OZblu’s gift-worthy produce, setting the stage for continued momentum this Chinese New Year.