RETAIL CAMPAIGN: TBA DELIVERS CROC EGGS KING KONG PLUMS SUCCESS ACROSS PAGODA STORES

TBA successfully executed a multi-phase retail campaign for CROC EGGS King Kong plums in partnership with Pagoda stores across Changsha, Nanning, Chongqing, and Hefei from February 14-23, 2025.

The campaign delivered measurable results across key performance indicators:

• 150.4% of sales targets achieved, with top-performing stores reaching 283.9% of goals
• 20 stores activated across four major Chinese cities
• Over 10,000 onsite consumer exposures generated
• More than 1,000,000 online outreach impressions delivered

Strategic campaign elements included a two-phase approach combining digital pre-heating with physical retail activation. Phase One focused on online audience preparation through Pagoda's social media matrix, including WeChat official channels, RED, and Weibo platforms, generating 566,000 views and 417 engagements whilst targeting families and pregnant women with brand education content.

Phase Two concentrated on in-store activation featuring branded displays, point-of-sale materials, and consumer tastings. Custom-designed retail elements included banners highlighting the CROC EGGS intellectual property, window decals, and gift-with-purchase items such as character dolls, colouring book sets, and reusable shopping bags.

The campaign successfully positioned King Kong plums as an exclusive premium import offering, distinguishing Pagoda from competitors through strategic brand collaboration. Consumer testimonials documented across social platforms demonstrated strong product appeal, with feedback highlighting the fruit's distinctive sweet-tart flavour profile and visual appeal.

This integrated approach demonstrates TBA's expertise in combining digital marketing strategies with physical retail activation to drive both immediate sales performance and long-term brand positioning for premium produce in the Chinese market.