CULINARY PARTNERSHIP: NEW ZEALAND LOBSTER FEATURED AT MICHELIN-STARRED YONGFOO ELITE

TBA successfully orchestrated a strategic partnership between New Zealand lobster (纽龙) and YongFoo Elite (雍福会), a one-Michelin-starred venue known for high-end celebrations and corporate events in Shanghai.

This collaboration delivered several key outcomes:

• Created a signature "Braised Lobster with Fermented Rice and Spicy Sauce" dish that celebrates YongFoo Elite's Shanghainese culinary heritage
• Highlighted premium lobster sourced from New Zealand's pristine waters* Developed custom content capturing couples celebrating significant life milestones
• Positioned New Zealand lobster as an essential element for memorable events
• Showcased YongFoo Elite's historic villa setting for weddings, meetings, incentives, conferences, and exhibitions

This partnership demonstrates TBA's expertise in creating meaningful culinary collaborations that elevate premium New Zealand seafood within China's high-end dining and celebrations market.

Watch the video below to see this premium culinary partnership in action!