RETAIL ACTIVATION: PIQA® RED PEARS ENGAGE CHINESE CONSUMERS IN PREMIUM OLE SUPERMARKETS
TBA organised premium in-store tastings for PIQA® Red pears across Ole supermarkets in Shanghai, creating effective brand experiences that generated positive consumer response and strengthened retail partnerships.
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TBA successfully executed a series of premium tasting activations for PIQA® Red pears in Shanghai's upscale Ole supermarkets, bringing the brand's unique offering directly to Chinese consumers.
The activation delivered multiple strategic benefits:
- Created direct consumer engagement opportunities with immediate feedback
- Facilitated valuable face-to-face interactions between PIQA® Brand Manager Amanda Lyon and key store managers
- Showcased the new localised branding developed by TBA specifically for the Chinese market
- Generated authentic moments of appreciation and discovery as consumers experienced PIQA® Red's distinctive qualities
Consumer response was notably positive, with participants expressing enthusiasm through bright smiles and constructive feedback, as observed by the team.
This activation represents another successful milestone in TBA's ongoing partnership with PIQA®, where our localised brand strategy continues to drive meaningful connections with Chinese consumers in premium retail environments.
Watch the video below to experience the PIQA® Red tasting activation!
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