EPISODE 6 - ENDS OF THE EARTH: CELEBRATING CROSS-CULTURAL CONNECTIONS

There is a Maori saying "He tangata, he tangata, he tangata" - "It's people, it's people, it's people," highlighting how cultural exchange and shared passion for quality ingredients create lasting relationships that transcend borders.

Type
Content Creation, Brand Building, Cultural Exchange Facilitation
Services
Video Production, Event Organisation, Strategic Partnership Development
Year
2023

TBA produced a bonus episode for the Ends of the Earth series, focusing on the personal connections formed between Chinese chefs and New Zealand's food industry professionals.

This special instalment captures the friendships and shared experiences that developed throughout the journey, featuring interactions with:

  • Celebrity chefs
  • Farmers
  • Growers
  • Brand representatives

The episode embodies the Maori saying "He tangata, he tangata, he tangata" - "It's the people, it's the people, it's the people," highlighting how cultural exchange and shared passion for quality ingredients create lasting relationships that transcend borders.

Key aspects of the bonus episode include:

  1. Behind-the-scenes footage of informal interactions
  2. Highlights of cultural exchange moments
  3. Demonstrations of how these connections influence culinary creativity

This content reinforces the value of TBA's approach in facilitating meaningful cross-cultural experiences that strengthen business relationships between New Zealand producers and Chinese culinary experts.

The bonus episode serves as a powerful tool for showcasing the human element behind international trade relationships, potentially opening doors for future collaborations and market opportunities.