As COPEFRUT’s marketing partner, TBA formulated and rolled out the vibrant BoBan brand reinvention for the fruit giant in China - now shared by the CEO himself.
As COPEFRUT's marketing partner, TBA developed the BoBan brand strategy and visual identity to strengthen consumer connections in China by modernising perceptions beyond commodity supplier status.
TBA formulated the BoBan identity and then used it to develop messaging, events, packaging and digital activation to showcase the strong branding.
This CEO video promises the same quality of cherries with this new branding. It signifies successful adoption of the reimagined branding we architected through positive reception across trade marketing and retail expansion.