Senior Copywriter (Mandarin Chinese)

WHAT YOU'LL DO

• 中文文案创作与管理: 负责所有中文创意内容的构思与撰写，确保品牌信息的一致性、创意性与准确性，打造符合目标受众的优质内容。Mandarin Chinese Copywriting: Responsible for conceptualizing and creating all Chinese creative content, ensuring brand messaging maintains consistency, creativity, and accuracy while resonating with target audiences.
• 社媒与公关文案创作: 熟练撰写各类社交媒体内容（如微信、微博、小红书、抖音），以及新闻稿、公关稿与品牌相关内容，确保品牌信息准确传递、调性一致、互动自然；具备良好的文字品控能力。Social & PR Copywriting: Confidently craft content across multiple platforms (WeChat, Weibo, RED, Douyin), as well as press releases and brand comms. Ensure all messaging is on-brand, engaging, and culturally relevant. Responsible for content quality and consistency.
• 品牌语言与内容创意: 参与品牌核心语言的构建，包括slogan、品牌语撰写，结合当下热点话题进行创意延展与落地执行。Brand Language & Creative Development: Help shape brand tone of voice by developing impactful slogans and taglines. Participate in cultural insight-based ideation and execute creative ideas tied to trending topics and brand relevance.
• 整合营销文案策划: 根据品牌需求，参与整合传播方案的文案创意输出，协助明确创意方向与传播策略，推动创意落地。Campaign & Integrated Copywriting: Work with strategy and creative teams to develop copy for multi-channel campaigns, contributing to both concept development and storytelling within broader marketing strategies.
• 跨部门协作与提案支持: 与设计、项目团队高效协作，将创意概念转化为可落地的高质量内容产出。Cross-Team Collaboration: Work closely with designers, strategists, and project managers to turn creative concepts into high-quality content outputs.

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WHAT WE'RE LOOKING FOR

• 3-5年创意文案经验，需提供作品集 3-5 years of experience in creative copywriting (portfolio required)
• 出色的中文文案创作能力，良好的英文理解能力将是加分项（我们的客户多为英语使用者）。Strong Mandarin Chinese copywriting skills, with good English comprehension being an advantage (as our clients are primarily English speakers).
• 扎实的文字功底，能驾驭多种品牌调性，写得了走心故事，也写得出犀利金句。Solid writing skills with the ability to adapt tone and voice across different brands and formats — from heartfelt narratives to punchy taglines.
• 拒绝冗余废话，擅长把复杂的想法提炼成简洁、有力、记得住的句子。Ability to distill complex ideas into sharp, concise, and impactful messaging — no fluff, just flavour.
• 不仅仅写文案，还能构思创意方案，撰写提案内容，具备一定的独立输出能力。Beyond copy — able to ideate and independently develop creative concepts and proposals.
• 有食品、餐饮、美食类品牌项目经验者优先Previous experience with food, beverage, or F&B lifestyle brands is preferred

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WHO WE ARE

TBA（Tribal Brands Asia）是一家立足亚洲、面向全球的创意营销公司。成立20年来，我们持续为食品与饮料品牌提供整合营销解决方案，从策略到创意、从传播到执行，帮助品牌在不同市场脱颖而出、稳步增长。

Tribal Brands Asia (TBA) specialises in expanding international food and beverage brands across diverse Asian markets. For almost 20 years, we have combined data-driven marketing strategies with unparalleled in-market expertise to unlock growth for premium brands

.我们是一支小而灵活的团队，每个人都不是螺丝钉，而是能独当一面的“全能选手”。如果你动手能力强、执行力高、对美食和创意都有热情，你就是我们寻找的人!

We’re a small and nimble team where every member rolls up their sleeves and takes ownership. We value hands-on energy, bold thinking, and a passion for food and creative impact.

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HOW TO APPLY

要申请这个职位，请将您的简历和作品集发送电子邮件至Jenna Wu: jenna@tribalbrandsasia.com

To apply for this role please email your CV and copywriting portfolio to Jenna Wu: jenna@tribalbrandsasia.com